OVERVIEW
Information
- Client: MatchWornShirt
- Industry: Sports / eCommerce / Online Auctions
- Project Type: Cloud Migration and Global Scalability
- Services: IaC, Multi-Region Architecture Design, AWS Lambda, Amazon EKS, DynamoDB Global Tables, Amazon OpenSearch Service, DevOps & AutomationÂ
Overview
MatchWornShirt, a leading online auction platform for authentic, match-worn football shirts, faced mounting performance challenges due to its rapid growth and global fanbase. High latency in international regions, frequent post-match traffic surges, and the need for fast, synchronized auction data posed a critical infrastructure challenge.
To solve these issues and scale the platform globally, MatchWornShirt turned to AWS and trusted AWS Partner DevOpsGroup, who implemented a modern, fully scalable architecture aligned with the AWS DevOps Competency.
The Challenge
MatchWornShirt operates auctions that begin immediately after football matches end—creating massive spikes in traffic and demand. With a user base spread across multiple continents, the company faced:
- Latency issues in non-European regions
- Synchronization problems across geographically distributed databases
- System strain during traffic surges, especially after popular matches
- Inflexibility to expand into new geographic regions quickly
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To maintain seamless auction experiences and prepare for international expansion, the solution needed to be cloud-native, scalable, and deployed within just two months.
The Solution: AWS-Powered, Multi-Region Infrastructure
DevOpsGroup delivered a robust, parameter-driven Infrastructure as Code (IaC) solution using a suite of AWS services designed to support high availability, performance, and scalability.
Key AWS Services Used:
- Amazon DynamoDB Global Tables: Enabled real-time synchronization of auction data across multiple geographic regions.
- AWS Lambda: Deployed for compute-heavy and event-driven workloads, handling sudden spikes without pre-provisioned resources.
- Amazon OpenSearch Service (with regional deployments): Reduced latency by providing local search capability synchronized with core data via Lambda functions.
- Amazon EKS (Elastic Kubernetes Service): Orchestrated containerized services for core business logic and auction management.
- AWS CloudFormation: Used to define and deploy all infrastructure stacks in a repeatable and scalable manner across regions.
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This design allowed each region to function semi-autonomously while maintaining a global data backbone, ensuring quick local responses and consistent global data.
Outcomes & Results
- Full global deployment in under 2 months
- Reduced latency across all active regions
- Zero downtime during major football match auctions
- Highly scalable solution: Easily extendable to new regions by adjusting infrastructure parameters
- Cost savings of approximately €19,900 through optimized use of serverless resources and local OpenSearch replicas
Improved end-user experience with fast, synchronized, and uninterrupted auction access
